37 Beauty And Skincare Products You'll Wish You Had Forever Ago

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Get your hands on these ~flawless~ products now.

BuzzFeed Staff

Promising review: "No matter how good the brand/wand is, even a brand-new mascara will leave clumps behind. Once applied, mascara dries too fast. This tool easily glides through lashes to remove clumps." —John

Get it from Amazon for $4.99.

Promising review: "This is hands down the best brow stuff out there. I don't know what sorcery is in it, but it's magical! It's sort of sheer, but it also dries down like a hair gel; it 'sets' your brows in addition to shading them. You can load it up and fill in where you're a bit sparse and then feather it out just to keep it all even after it sets a bit. I buy this stuff six at a time because I'm terrified E.l.f. will discontinue it. It really is an amazing product, and it lasts until you wash it off." —ShopTeacher

Get it from Amazon for $5 (available in two colors).

LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.

Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crow's feet. It's amazing. I will be buying this again and again." —melisa delaney

Get it from LilyAna Naturals on Amazon for $15.99+ (available in three sizes).

Youthforia is a woman-owned small business aiming to make makeup that's not only good for your skin but is also not bad for you to sleep in! The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally friendly and reducing their use of fossil fuels.

Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

Get it from Amazon or from Youthforia for $36.

Promising review: "I was a bit skeptical at first but it's my fave!! Turns my lips a ruddy red color and I even use it as a blush. Just dab about 3–4 dots on my cheeks and blend. I also feel like they leave my lips moisturized. I would recommend." —Maria

Get it from Amazon for $4.99.

Promising review: "Why didn't someone think of this sooner? For years, I’ve been using cotton buds dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" —Katherine

Get it from Amazon for $7.97.

Promising review: "If you suffer from dry and damaged hair this is a must! I usually don't write reviews. Honestly, I don't write them at all but I just wanted to let you know this product is worth it. I’ve had dry and damaged hair for years due to coloring, weather, and bad care. I saw a post about this product and decided to give it a try. This is my second day using it and I see a huge difference! My hair is so soft, the ends feel healthy, it doesn't feel like I’m touching hay anymore. This is a must! I washed my hair with shampoo and conditioner, dried it with a towel, and waited about 5–10 minutes before putting the product. Let the product do its magic for about 25 minutes, then washed it and let it air dry. I strongly recommend buying this!" —Diego Jimenez

Get it from Amazon for $7.44.

Promising review: "I am prone to the rare chin breakout during that time of the month. After reading so many reviews, I gave this a shot and I'm very glad I did. My skin has cleared up considerably in the three months I've been using this product. I put it on every morning under my makeup, after my shower, and again before bed. WOW my skin looks so great! The texture is smoother, I have even less small acne than before and overall I see a marked improvement in my complexion. Love this stuff and will continue to buy it over and over each time the bottle runs out." —C. Morris

Get it from Amazon for $21.97+ (available in two sizes).

Promising review: "I bought this in a dark time: My skin texture was garbage, all my pores were massive, I had clogged pores all over my face, and I was just waiting for them to become actual acne. I got this because I just wanted SOMETHING to help with my skin texture while I waited for my oral prescription. Now listen here — THE FIRST time I used it, I saw a difference. My forehead and my cheeks right to the side of my nose were flawless. I don't know what kind of stuff was in it that provided immediate results. I thought maybe that was just 'fake' results, like it has something to gloss over the skin surface to give the appearance of smoothness. But then I used this stuff twice a day for four days, and alllll of the tiny red pimples all over my cheeks and forehead were gone and my pores STAYED small! I am telling you. This product has changed my whole face in under a week. It's so clear! I expect to have full celebrity skin going forward. You have to try this. You barely need to use any of it, too. It's a thicker gel liquid, so it smooths on so easily and you don't have to use a ton like with a toner or micellar water. I’m just shook. I’ll buy this for the rest of my life!!" —K Fied

Get it from Amazon for $13+ (available in two sizes).

Promising review: "This product is magical. I have very oily skin that tends to mess with my makeup as a whole. I have hooded eyes and a little extra skin. This is all perfect for mascara on eye socket bone, shifting shadows, terrible eyeliner — this fixes it all. It holds my eyeshadow in place, no mascara gets on the bone, eyeliner stays on all day. It's so great. For reference, I have tried all the drug store options plus Urban Decay. Highly recommend and will be repurchasing." —TheGooGooMuck

Get it from Amazon for $13.99.

Promising review: "I have awful pores and am always using super drying products on my face to target this annoying adult acne I now have, but that causes flakey skin. I have sensitive skin so there are only so many affordable store-bought scrubs I can use, and so far the ones I've tried don't do enough or anything at all. The FIRST TIME I used this I literally watched my pores get cleaned out and my skin wasn't irritated at all by the ingredients. The scent is very pleasant and not too strong at all I think. It seems like it will also last awhile because I really used the heck out of it the first day because it was working so well and my pores are deeply clogged. When I was done my face looked SO much better and was super smooth I was really amazed that this tiny little Tako could do that. I love this thing!" —Diane Delfino

Get it from Amazon for $12.50.

Promising review: "This stuff is AMAZING! I have had bumps on the back of my arms and top of my thighs for as long as I can remember. I've used this with a exfoliating sponge TWICE and they are noticeably smaller and my arms actually feel smooth!! I'm sure as I continue to use it they will be gone completely. I rarely write reviews but had to come tell you all how awesome this stuff is if you are dealing with the same problems. NO MORE CHICKEN SKIN!! YAYY" —Taymcg

Get it from Amazon for $15.79.

Promising reviews: "Good, vivacious color! Worth it!" —jragland

"I am never one to write a review, but I am so absolutely impressed with this long-lasting liquid lipstick combo pack! The colors are absolutely beautiful with unbelievable lasting power!" —Amazon Customer

Get it from Amazon for $11.88 (available in three color combinations).

Promising review: "I NEVER write reviews unless I either really love something or hate it, and I LOVE THIS MASCARA. I am a mascara fanatic; I buy mascara constantly, always trying to find the best one. So, this mascara is super cheap and the best one I've bought so far. This mascara doesn't clump (unless you don't know what you're doing) and it has great volume and thickness. You can use one coat to be subtle or you can keep building it up. It also lasts all day. I HIGHLY RECOMMEND THIS! It's a steal. Better than all the higher-end mascaras I've tried and the drug store ones. I will most definitely be buying another one when my current one runs out." —Amazon Customer

Get it from Amazon for $4.99.

Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Get it from Amazon for $9.99.

Promising reviews: "I absolutely love this product!! I recently added it to my daily skincare routine and I see and feel a tremendous difference. My face feels more supple and very hydrated. I suffer from dry skin and this has helped me transform my skin." —Pia

"This stuff is incredible. I have suffered from minor acne for almost two years and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving onto K-beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable but it was gotten tremendously better thanks to this product and this product alone." —Marc

Get it from Amazon for $22.87.

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I don't normally write reviews but this product deserves a special shout-out! I’ve tried other products to remove my peach fuzz on my face, and nothing works like this. My face is baby soft! 10/10 recommend!" —Laura

Get a set of three from Amazon for $5.94.

Promising reviews: "This is definitely a 'buy again!' It goes on incredibly clean and leaves your skin supple and smooth. After applying normal makeup, it feels just incredible and looks fabulous!" —Cheryl Caroll

"Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores. But this made everything so smooth and my skin has never looked so healthy." —Taylor Kessinger

Get it from Amazon for $9.

Promising review: "This is my new favorite brush, and I use it all the time. I have mostly 4a hair, with maybe a touch of 3c here and there, but my hair is definitely in the kinky category, and this brush works great. I'm able to use it on my hair wet or dry as long as I have some product in it. When it's wet, I normally use oil and leave-in conditioner, and it glides right through with ease. With my dry hair, I normally just use oil if I'm doing a pre-poo, and it still glides through, but obviously, I'm much more careful working root to tip. I feel like some of the people who are struggling with this brush maybe don't know how to be careful while brushing your hair root to tip and making sure to use product for extra slip." —Marisa

Get it from Amazon for $11.99 (available in five colors).

Promising review: "I have super oily skin and am always looking for something to help control it during the day. The linen squares are good but you have to keep them around (aka keep replacing them) and they end up in the landfill. This little contraption really works and I just rinse it at the end of the day and start over again the next. I keep one in my desk and bought a second for my purse. This is magic for my shiny skin, especially on camera in my hours of Zoom everyday." —Jennifer Helseth

Get it from Amazon for $14.01.

Promising review: "I AM BLOWN AWAY BY THE QUALITY. There's almost zero fallout, extremely pigmented colors, blends creamy like butter, and the colors are beautiful. This rivals any of my Too Faced palettes — in fact far less fallout. These are the same quality if not better than my Urban Decay. Seriously not kidding. AND rivals my Kat Von D palettes. I rarely review anything, but this deserved a review." —C. M.

Get it from Amazon for $15.99.

Promising review: "This product really is effective! Immediately, I noticed softer and smoother skin. After multiple uses the bumps and redness started to improve as well! It has a great smell, is easy to apply like lotion, and doesn't leave any sticky or unsatisfying residue. I will most definitely continue to use the product!" —Lauren Erickson

Get it from Amazon for $24.99.

Promising review: "I don't wear makeup because I pretty much don't know how to...I thought I’d give this a go because I have no skills and can't do a cat-eye to save my life. But I was able to do this on the first try! I really thought it was going to take a while to get the hang of things but it didn't! Truly amazing and it stays on all day and comes off easily! Love love love!" —Ilana

Get it from Amazon for $14.97+ (available in three sizes).

TGIN is a Black woman-owned small business making haircare products specifically for Black women.

Promising review: "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong, or fruity, or overpowering. This is the first moisturizer I’ve EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and I’d have to apply twice a day. With this stuff, I don't even have to put it in every day, even though I do. I absolutely love the way it's made a difference in my hair. I have natural short 4c hair." —Kasie

Get it from TGIN on Amazon for $14.98.

Promising review: "I wasn't sure if this was going to hold up to its promise...but it did! I used this on a massive zit growing on my nose, making me look like Rudolph, and the first night it took down the swelling a bit and lessened the redness. Day two it was significantly smaller in width and circumference! If that doesn't help you decided to purchase this, nothing will." —Cassee Colson

Get 36 patches from Amazon for $11.97.

Promising review: "You might think you're exfoliating your skin but TRUST ME, you haven't been. You'll be SHOCKED and maybe even a little disgusted when you see how much skin comes off on these gloves the first time you use them. Take a long, warm shower, then, with no soap, use these mitts after you're all rinsed off. Scrub your body well in a circular motion. Then look at the mitts! They'll look like they've been sprinkled with flour! You'll never get that much skin off your body again with subsequent uses, so don't forget to look because it's incredible. And get ready to be bowled over when you dry off. Hello softness!!!" —isaidso

Get it from Amazon for $6.99+ (also available in a pack of two).

Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted lol. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

Get a pack of eight from Amazon for $24.75.

Promising review: "My nails have always been cracked, thin, and brittle. I read about this product and decided to give it a try. It's the first time I have been able to grow out my nails. I’m so amazed by this product that I had to come back to write my first review. It really works!!" —Stace

Get it from Amazon for $9.90+ (available in two styles and three sizes).

Promising review: "If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quick, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!" —Amazon Customer

Get it from Amazon for $9.97+ (available in four shades).

Just make sure to use sunscreen with this since it can make you a bit more sensitive to the sun.

Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see the changes. I am 71 years old. No one paid me to write this." —Amazon Customer

Get it from Amazon for $10.26+ (available in two sizes).

Promising review: "This stuff works! I'd never had a wart in my life! At first I thought it was a small callus but as months went by it was getting larger. I started to google and realized I had a plantar wart on my thumb! So I got the Freeze Off and thought 'This has to work!' Nope! I tried the Freeze Off three times and nothing! I then realized the same thing was happening on my other thumb, a small callus but I knew that the wart had spread! Now I was desperate to get rid of them and knew I had waited too long! Bought the invisible strips and it removed my small wart in four days and my big wart in eight!! I couldn't believe it. I left strips on for two days then pulled back the dead skin with a cuticle clipper and reapplied! My bigger wart was a little tougher to removed and I had irritated my skin trying to cut it out, so I left it alone for few days before reapplying a strip and by the second 48-hour treatment, it was gone! I thought my skin would be damaged but it looks like nothing was ever there!" —Audrey N.

Get 14 pads from Amazon for $7.29.

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So I was encouraged by the reviews. I saw that a lot of reviewers mentioned to be very careful not to leave it on longer than three or four minutes. My feet were the softest they have ever been. Love love love." —Cheri whisker

Get it from Amazon for $14.49.

Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed. The cream prevented peeling, and helped clear up my rosacea skin irritation! I’m completely amazed! I’ve applied less than a dime size over my face four times! My skin has truly never felt better! It's got to be witchcraft because not even the different RXs I’ve tried over the years have produced these results. *I will note there was a very mild sting that lasted a couple of seconds when initially applying but that was likely due to the raw skin. It was completely bearable." —Amazon Customer

Get it from Amazon for $25.

Promising review: "I cannot believe my skin looks this good! I have very sensitive skin that flares up at the slightest hint of stress. I heard about this from a dermatologist's YouTube channel and decided to give it a go. Wow am I glad I did. Believe me when I say you will not recognize yourself in the morning! It was like my skin transformed overnight. It was smooth and poreless, scarring had almost disappeared, and any sign of redness was gone. This was after one night! My coworkers mentioned I looked like I was glowing! I wash my face and apply two separate layers with clean hands to my face and neck. The smell is tolerable and the cream itself is extremely rich so I only wear it at night. You may feel like a greaseball but the results are worth it. I have not had a breakout since using this and, if anything, it gets rid of blemishes faster. Absolutely floored <3" —Robert F. Young

Get it from Amazon for $14.24.

Promising review: "Love themmm!!! Soft and silky. I purchased these for my natural 4a hair. These pillowcases are way better than a silk scarf. When I wake up, I fluff my hair out with my fingers, and that's it! Before these pillowcases, my hair would be flat and stay flat." —Julia

Get a set of two from Amazon for $8.99+ (available in 5 sizes and 32 colors).

Promising review: "I love how moisturizing this cream is while also being exceptionally successful at minimizing or completely clearing up my non-cystic pimples and acne. It smells great too if you love tea tree. It's like gold for my acne. I can't recommend it enough!" —Sierra Robinson

Get it from Amazon for $20.99.

Briogeo is a Black woman-founded beauty brand offering high-performance haircare collection that is naturally based and performance-driven to provide visible results for all hair types.

Promising review: "I have lived in Florida for the past 19 years and pretty much tried every anti-frizz product on the market to no avail. I really gave up entirely until my friend recommended I try this product. WOW, it actually works. I can't believe under Florida 90% humidity conditions my hair is not frizzy for the first time in 19 years. I no longer look like I was dragged through a rain forest. THIS PRODUCT IS A MIRACLE. Simply amazed." —The Shrike

Get it on Amazon for $25.

The reviews for this post have been edited for length and clarity.